Based in Braintree, Essex
Plans from 20 hours a month
I’m David, your part-time internet, AI and IT person. Every month I keep your website up to date, win you new customers, follow up every lead and use AI to cut the admin. I keep your IT running too.
30 years building online. 17 years in IT at Ford. 22 years running Rabbit Rabbit full time. You only ever deal with me.
Click the rabbit to say hello
Hello, I’m David
I’m David Hayden. I’ve lived in Braintree for over two years, after 25 years in Chelmsford, and I run Rabbit Rabbit Ltd, the company I set up in 2002 and have run full time since 2004.
Before that I spent 17 years in IT at Ford Credit/Ford Motor Company. Today I use AI tools to build working business software, and I want to put all of it to work for the businesses on my own doorstep.
Away from work, I’m a football fan (a lapsed QPR season ticket holder), I love cooking and a round of golf, and I’m a big cat lover.
Who does the work
With most agencies, the person who sells you the work isn’t the person who does it.
My promise: you’ll only ever deal with me.
Plans start at 20 hours of my time a month, about five hours a week, focused on whatever matters most to your business. I work as an independent contractor through my own limited company, month by month: no PAYE, no desk to find, and no holiday or sick pay to cover.
It’s a set number of hours, not an open line. At the start of each month we agree where they’ll go, so they’re spent on the work that moves your business forward. Calls and emails come out of the same hours, and when a bigger job comes up you can add more.
Working with businesses in Braintree, Chelmsford and the surrounding areas.
What I can help with
Not all at once. We pick what matters most and work through it month by month.
I find the repetitive admin and automate it, set up AI tools your team will actually use, add AI voice agents that answer and make calls, and build custom tools around the way you work.
The jobs it usually starts with are just below.
Paying a few hundred pounds a month for software that never quite fits the way you work? I can build your own version, made around your business, with no subscription to keep paying.
A fresh design that brings your website up to today's standard, works properly on a phone and turns visitors into enquiries. I can take over your hosting too, which may save you money.
A complete Google listing with a steady flow of reviews, SEO, social media, promo videos and ads.
Quick replies to every enquiry, a CRM that tracks every lead and quote, automatic follow-ups, and campaigns that bring past customers back.
Microsoft 365 and email, your web address, help when something stops working, and advice on choosing the right software.
A sounding board for tech, AI and supplier decisions, so you don't pay for the wrong thing.
Where the time goes
Not AI for the sake of it. I look for the repetitive work that costs you hours every week, and take it away.
Quotes go out and then nothing happens. I set up polite, automatic follow-ups so no quote is forgotten.
Orders, enquiries and timesheets copied from one system into another by hand. I connect them so it happens once.
Reminders for unpaid invoices, missing documents and signatures go out on time, every time, without anyone remembering to send them.
Someone spends Monday morning pulling figures together. I build the report so it is ready when you arrive.
New enquiries are logged, answered and passed to the right person straight away, so a lead never goes cold.
Everyone means to post, nobody has the time. I plan a month of posts and short videos from the work you already do.
How it works
I come to you and look at how things run and what's worth doing first. No hard sell, and if there's nothing worth fixing, I'll say so.
At the start of each month we agree the two or three things that matter most, and how your hours are best spent.
I do the work in your accounts and in your name, and keep you posted as I go.
A short summary at the end of the month, then we pick the next priorities.
Value for money
What the alternatives cost a business like yours in 2026.
| A full-time employee on the minimum wage | About £2,100 to £2,400 a month £12.71 an hour for 37.5 hours a week, plus employer National Insurance and a workplace pension. That's before a desk, a laptop, holidays and sick days, and they're learning on the job. |
|---|---|
| A digital marketing manager | About £3,300 a month Around £39,400 a year on average, before National Insurance, pension and everything else that comes with an employee. |
| A web or marketing agency | £50 to £200 an hour Monthly retainers are often £1,250 to £3,500 for a single job, such as SEO or social media. |
| An AI consultant | £70 to £200 an hour Or £500 to £1,200 a day for a freelance consultant. |
| Me | From £1,500 a month At least 20 hours of my time every month on your website, winning new customers, following up leads, AI and IT, with 30 years of experience behind it. No PAYE, no desk, month by month. |
And instead of someone learning on the job, you get someone who has done all of this before.
Figures checked October 2026. Agency and consultant rates are from published UK price guides and vary by firm. Sources: GOV.UK: National Minimum Wage rates; GOV.UK: rates and thresholds for employers 2026 to 2027; PayScale: digital marketing manager salary; Witscode: web design agency pricing; Whito: UK marketing retainers; AI consultant rates in the UK.
How I got here
Long before AI, the job was the same: work out what a business needs, then build the thing that does it.
1987
Joined Ford Credit/Ford Motor Company on the IT help desk and moved into systems analysis: 17 years learning how a big business really runs, and where the work gets stuck.
1996
Built my first website.
2002
Set up Rabbit Rabbit Ltd.
2004
Went full time at Rabbit Rabbit: hundreds of websites, SEO, lead generation, affiliate sites and ecommerce, and a large online dating content site that I built, grew and sold.
2023
Started building with AI: lead reactivation, AI voice agents, prospect data and sales intelligence.
Now
Building complete business systems with AI showed me how much repetitive work inside a business can now be cut right down. Now I'm offering part of my time to a few local businesses, month by month.
Experience
From hand-coded websites in 1996 to AI-built software this month.
Drag, swipe or use the arrows. 18 builds.
Can you send the quote over to Sue by Friday?
Hold two keys, speak, and it types into any app. It runs on the computer itself, so nothing goes to the cloud, and it learns the names it gets wrong.
See how it worksMonday 3 January 1994
Work, then gym. Halfords with M.
Reads photos of handwritten pages, splits them into dated entries and asks about any word it can't read. Years of notebooks become a digital journal.
See how it worksA TV-style quiz show played on phones and tablets over the local Wi-Fi, with buzzers, rounds and live scores. No internet or app store needed.
See how it worksSystems that answer inbound calls and make outbound calls.
See how it worksAI text conversations that re-engage old leads and past customers and book appointments.
See how it worksWatches UK company records, planning applications and the news for buying signals, like a new director or an office move, then emails sales teams a weekly list of who to call.
See how it worksContracts and forms filled in and signed online on any phone or laptop, with the signed copy filed automatically. No printer, no scanner and no monthly fee.
See how it worksA business website, plus the contract pack every new client signs online: the agreement, the work and fees, and the data terms.
See how it worksA council of AI advisers, modelled on the public ideas of well-known business figures, that debate a decision from every angle before the chair gives the verdict.
See how it works250 AI business owners, all different, react to an idea or an advert and say what they really think, before a penny is spent on it.
See how it worksFood images and short promo videos for restaurants, made with AI.
See how it works
Turns a photo of a cat into a work of art. Built as a web app, then as a phone app.
See how it worksA network of content sites that earned $1m in affiliate commission.
See how it worksBuilt it, grew it for around ten years, then sold it.
See how it worksLead generation with Facebook, Google and YouTube ads, landing pages and lead funnels.
See how it worksA directory website for a city, with its own app.
See how it works
Real
Puppet
Real
PuppetA fun, monkey-themed game, published on the App Store and Google Play.
See how it works
A cartoon book about a monkey, self-published on Amazon.
See how it worksThe tools behind the work, from the latest AI to the everyday software your business already runs on.
Tell me a little about your business and I’ll come and see you. I work with businesses in Braintree, Chelmsford and the surrounding areas.
Or call 07733 260092 or email david@rabbitrabbit.com
No hard sell. If there’s nothing worth fixing, I’ll say so.
Rabbit Rabbit Ltd. Registered in England and Wales, company number 04524080. Registered office: 46 Hullbridge Road, South Woodham Ferrers, Chelmsford, Essex CM3 5NG.
The advisers in the AI boardroom are AI personas, not affiliated with or endorsed by the people they’re based on.
