controloptionheld down
Can you send the quote over to Sue by Friday?
A private voice-typing app
Hold two keys, speak, and it types into any app. It runs on the computer itself, so nothing goes to the cloud, and it learns the names it gets wrong.
Based in Braintree, Essex
Plans from 20 hours a month
Get people talking about your business
I’m David, your part-time internet, AI and IT person. Every month I keep your website up to date, win you new customers, follow up every lead and use AI to cut the admin. I keep your IT running too.
30 years building online. 17 years in IT at Ford. 22 years running Rabbit Rabbit full time. You only ever deal with me.
Click the rabbit to say hello
Hello, I’m David
An Essex local who has been building online for 30 years
I’m David Hayden. I’ve lived in Braintree for over two years, after 25 years in Chelmsford, and I run Rabbit Rabbit Ltd, the company I set up in 2002 and have run full time since 2004.
Before that I spent 17 years in IT at Ford Credit/Ford Motor Company. Today I use AI tools to build working business software, and I want to put all of it to work for the businesses on my own doorstep.
Away from work, I’m a football fan (a lapsed QPR season ticket holder), I love cooking and a round of golf, and I’m a big cat lover.
Who does the work
You deal with me, not an agency
With most agencies, the person who sells you the work isn’t the person who does it.
A typical agency
- You
- The salesperson
- An account manager
- A junior, or a team offshore
- You meet the owner or a salesperson, who sells you the service.
- The work goes to someone in their team, often junior, who may not have the same experience.
- Or it's sent offshore, and you explain your business all over again.
- An account manager sits in the middle, and you pay for everyone's time.
Working with me
- You
- David
- The person you meet is the person who does the work, every time.
- 30 years of experience on every job, not handed down to a junior.
- Nothing sent offshore, and nobody in the middle.
- You talk to me directly, by phone, WhatsApp or email.
My promise: you’ll only ever deal with me.
All the know-how of a digital and IT hire, without the hire
Plans start at 20 hours of my time a month, about five hours a week, focused on whatever matters most to your business. I work as an independent contractor through my own limited company, month by month: no PAYE, no desk to find, and no holiday or sick pay to cover.
It’s a set number of hours, not an open line. At the start of each month we agree where they’ll go, so they’re spent on the work that moves your business forward. Calls and emails come out of the same hours, and when a bigger job comes up you can add more.
Working with businesses in Braintree, Chelmsford and the surrounding areas.
Who it suits
- Owner-run businesses around Braintree and Chelmsford
- You know the online side needs attention, but nobody has the time
- You'd rather have one person to call than several agencies
Who it doesn’t suit
- You need someone in the office full time. That's an employee, not me
- You want a one-off website and nothing after it
What I can help with
One person for the online side of your business
Not all at once. We pick what matters most and work through it month by month.
Save time with AI
I find the repetitive admin and automate it, set up AI tools your team will actually use, add AI voice agents that answer and make calls, and build custom tools around the way you work.
The jobs it usually starts with are just below.
Software made for your business
Paying a few hundred pounds a month for software that never quite fits the way you work? I can build your own version, made around your business, with no subscription to keep paying.
A website that's up to date
A fresh design that brings your website up to today's standard, works properly on a phone and turns visitors into enquiries. I can take over your hosting too, which may save you money.
Win more customers
A complete Google listing with a steady flow of reviews, SEO, social media, promo videos and ads.
Follow up every enquiry
Quick replies to every enquiry, a CRM that tracks every lead and quote, automatic follow-ups, and campaigns that bring past customers back.
Keep your IT running
Microsoft 365 and email, your web address, help when something stops working, and advice on choosing the right software.
Someone to call
A sounding board for tech, AI and supplier decisions, so you don't pay for the wrong thing.
Where the time goes
The jobs that quietly eat your team’s week
Not AI for the sake of it. I look for the repetitive work that costs you hours every week, and take it away.
Quotes that never get chased
Quotes go out and then nothing happens. I set up polite, automatic follow-ups so no quote is forgotten.
Typing the same thing twice
Orders, enquiries and timesheets copied from one system into another by hand. I connect them so it happens once.
Chasing invoices and paperwork
Reminders for unpaid invoices, missing documents and signatures go out on time, every time, without anyone remembering to send them.
Reports built by hand every week
Someone spends Monday morning pulling figures together. I build the report so it is ready when you arrive.
Enquiries sitting in an inbox
New enquiries are logged, answered and passed to the right person straight away, so a lead never goes cold.
Social posts that never happen
Everyone means to post, nobody has the time. I plan a month of posts and short videos from the work you already do.
How it works
Month by month, starting with a coffee
- 1
A chat at your place
I come to you and look at how things run and what's worth doing first. No hard sell, and if there's nothing worth fixing, I'll say so.
- 2
We agree the priorities
At the start of each month we agree the two or three things that matter most, and how your hours are best spent.
- 3
I get on with it
I do the work in your accounts and in your name, and keep you posted as I go.
- 4
You see what got done
A short summary at the end of the month, then we pick the next priorities.
Value for money
Less than a minimum-wage hire
What the alternatives cost a business like yours in 2026.
| A full-time employee on the minimum wage | About £2,100 to £2,400 a month £12.71 an hour for 37.5 hours a week, plus employer National Insurance and a workplace pension. That's before a desk, a laptop, holidays and sick days, and they're learning on the job. |
|---|---|
| A digital marketing manager | About £3,300 a month Around £39,400 a year on average, before National Insurance, pension and everything else that comes with an employee. |
| A web or marketing agency | £50 to £200 an hour Monthly retainers are often £1,250 to £3,500 for a single job, such as SEO or social media. |
| An AI consultant | £70 to £200 an hour Or £500 to £1,200 a day for a freelance consultant. |
| Me | From £1,500 a month At least 20 hours of my time every month on your website, winning new customers, following up leads, AI and IT, with 30 years of experience behind it. No PAYE, no desk, month by month. |
And instead of someone learning on the job, you get someone who has done all of this before.
Figures checked October 2026. Agency and consultant rates are from published UK price guides and vary by firm. Sources: GOV.UK: National Minimum Wage rates; GOV.UK: rates and thresholds for employers 2026 to 2027; PayScale: digital marketing manager salary; Witscode: web design agency pricing; Whito: UK marketing retainers; AI consultant rates in the UK.
How I got here
From the help desk to building with AI
Long before AI, the job was the same: work out what a business needs, then build the thing that does it.
1987
Joined Ford Credit/Ford Motor Company on the IT help desk and moved into systems analysis: 17 years learning how a big business really runs, and where the work gets stuck.
1996
Built my first website.
2002
Set up Rabbit Rabbit Ltd.
2004
Went full time at Rabbit Rabbit: hundreds of websites, SEO, lead generation, affiliate sites and ecommerce, and a large online dating content site that I built, grew and sold.
2023
Started building with AI: lead reactivation, AI voice agents, prospect data and sales intelligence.
Now
Building complete business systems with AI showed me how much repetitive work inside a business can now be cut right down. Now I'm offering part of my time to a few local businesses, month by month.
Experience
(Some of) the Things I’ve Built
From hand-coded websites in 1996 to AI-built software this month.
Drag, swipe or use the arrows. 16 builds.
Monday 3 January 1994
Work, then gym. Halfords with M.
Handwritten journals to digital
Reads photos of handwritten pages, splits them into dated entries and asks about any word it can't read. Years of notebooks become a digital journal.
Home Wi-Fi, no internet
Sam
- Samfirst
- Jo+0.034s
- Priya
- Tom
A quiz night game
A TV-style quiz show played on phones and tablets over the local Wi-Fi, with buzzers, rounds and live scores. No internet or app store needed.
AI voice agents
Systems that answer inbound calls and make outbound calls.
AI lead reactivation
AI text conversations that re-engage old leads and past customers and book appointments.
A weekly sales-signal briefing
Watches UK company records, planning applications and the news for buying signals, like a new director or an office move, then emails sales teams a weekly list of who to call.
Our own e-signature tool
Contracts and forms filled in and signed online on any phone or laptop, with the signed copy filed automatically. No printer, no scanner and no monthly fee.
A website and onboarding pack
A business website, plus the welcome pack, contracts and NDAs every new client receives, all signed online.
AI images and promo videos
Food images and short promo videos for restaurants, made with AI.
An AI art app
Turns a photo of a cat into a work of art. Built as a web app, then as a phone app.
An affiliate website network
A network of content sites that earned $1m in affiliate commission.
A large online dating content site
Built it, grew it for around ten years, then sold it.
Pay-per-lead campaigns
Lead generation with Facebook, Google and YouTube ads, landing pages and lead funnels.
A local city directory
A directory website for a city, with its own app.
Score 4
Real
Puppet
Real
PuppetPuppetReal
A mobile game
A fun, monkey-themed game, published on the App Store and Google Play.
A children's book
A cartoon book about a monkey, self-published on Amazon.
What I work with
The tools behind the work, from the latest AI to the everyday software your business already runs on.
- Claude
- Claude Code
- ChatGPT
- Gemini
- n8n
- NotebookLM
- AI agents
- AI voice agents
- AI image and video
- AI avatars
- Prompt engineering
- Next.js
- React
- TypeScript
- WordPress
- Supabase
- Stripe
- Vercel
- GitHub
- SEO and local SEO
- Google Ads
- Facebook Ads
- YouTube Ads
- Landing pages and funnels
- GoHighLevel
- Instantly
- WhatsApp Business
- CapCut
- Photoshop
- TikTok
- YouTube
- Microsoft 365
- Google Workspace
- Domains and DNS
Let’s have a chat
Tell me a little about your business and I’ll come and see you. I work with businesses in Braintree, Chelmsford and the surrounding areas.
WhatsApp me: 07733 260092
Or call 07733 260092 or email david@rabbitrabbit.com
No hard sell. If there’s nothing worth fixing, I’ll say so.
Rabbit Rabbit Ltd. Registered in England and Wales, company number 04524080. Registered office: 46 Hullbridge Road, South Woodham Ferrers, Chelmsford, Essex CM3 5NG.