Draw new customers to your door, totally free, and very easy to do. Internet searches and free tools like Google Places are fast becoming, well to tell the truth, they’ve already long become, what used to be the yellow pages or other printed business directories. Now while the world wide web does imply that people come to the internet to get information from all around the globe the name doesn’t seem to leave a lot of room for another aspect of the internet,...

A recent survey showed that over 80% of consumers will check the internet for reviews and ratings before making a purchase decision which means that reviews are fast becoming a much sought after commodity. Having tons of good reviews online will without doubt convert many prospective buyers into clients and will also have a bearing on your Google listing especially if you can get to be a “Gold Star” listing but there’s also a downside to the...

Now first of all you might ask yourself why you need another online profile somewhere. You’ve already built a website, you already have a personal Facebook page, isn’t that enough? Well that all depends on how serious you are really about building an online presence and increasing your overall chances on attracting new customers. Now with Facebook, here you have a place where you can essentially build a free web site for your business even if you already have...

Everyday people use Twitter to create, discover and share ideas with others. Now people are using Twitter as an effective way to reach out to businesses too. This means Twitter can be used to bring in leads, opportunities and sales to your small business? YES! Myself and my clients do it every day. Twitter is a communication platform that helps businesses stay connected to their customers. As a business you can use it to quickly share information interested in your...

Social Media has refined the way people communicate online, it’s revolutionised the internet and if you’re not yet using Social Media for your business read on and you’ll see why you should. This is the information age and the most popular way to find it is via the internet. So people are now using their desk tops and smart phones to access this information instead of the Yellow Pages or other paper directories. Even TV ads now include Social Media sites in...

Now let me start by saying that a good portion of the people looking for your business online are doing so from a web enables mobile device aka their smart phone. And when someone is browsing the internet on their phone they do it in a completely different way than they do on their computers. Screen sizes are different, resolutions are different, even the user interface is different. In addition to that the page that would take 1-2 seconds to load on your home...

You may have already seen QR codes—those weird looking, square barcodes on posters and on product wrapping. As smart phones are becoming more popular, more businesses are turning to using QR codes as part of their marketing strategies QR codes, short for “quick response” are 2D barcodes that can be scanned by smart phones. Once read they can be used to either, direct the user direct to your website, send a text on your behalf, or even provide directions via...

To begin with the idea of posting a video about your business might seem unnecessary, redundant or even a little overwhelming. But here’s why you should really do this. Videos show up and rank very well in search results, potential customers are more likely to click on a short video clip than they are on a link. And the more times your video gets clicked the more priority search engines give it. Additionally, if you include your web site information in your video...